Data from the National Health and Nutrition Examination
Survey (2009-2010) recorded that more than 2 in 3 adults are considered to be
overweight or obese in the United States. That being said and through doing
additional research, because the American population is increasingly becoming
plumper, it may be safe to assume that the plus-size, curvy woman is becoming
much more socially accepted. Plus, men are beginning to like the curvier,
fuller-figured woman nowadays. Likes.com revealed that it was scientifically
proven through a brain scan on a group of men that they love womanly curves.
Their brain activity instantly became more actively intrigued and heightened
when shown pictures of curvy women. Also, the British magazine, Grazia
found men overwhelmingly claimed they are most attracted to women with curves,
rather than skinny women and that 80% of men ages 18 - 50 said they want a
voluptuous woman.
But manly desires aside, new fashion brands are now
beginning to feature more plus size clothing items in their fashion lines and
are catering their clothing and accessories lines exclusively to the plus-size
woman only. It is now finally possible for the plus size woman to wear what
once was considered taboo or non-traditional, fashionable clothing such as ball
gowns, shorts, contemporary swimwear, high-waist trousers, A-line and tutu
inspired skirts, and crop tops just to name a few.
In addition to this new found extra-fleshy glory, research
shows that slimmer models are no longer boosting fashion sales the way they
used to. A new study has revealed that skinny models, such as the Victoria
Secret Angels or Abercrombie and Fitch models, are more likely to deject
fuller-figured women from purchasing the brand names at all (even if not for
themselves) that constantly demonstrate the message that smaller is
sexier. According to an article found on the UK-based online
newspaper, The Daily Telegraph, Dr. Tamara Ansons from the Warwick
Business School said: "Attractive female models and celebrities are
routinely used in advertisements and yet previous research has shown mixed
reactions." She also went on to say "We found that the way the
picture of the perfectly shaped model was used was very important in
determining a positive or negative effect on women's self-perception."
That being said, will a top, main stream designer such as
Calvin Klein, Alexander McQueen, or Carolina Herrera ever solely dedicate an
entire line to just the plus-size model instead of making a piece or two here
and there for curvaceous entertainers? Well, simply put…anything is possible.
Read more of similar articles here:
http://fashion.telegraph.co.uk/news-features/TMG9971542/Bethany-Rutter-sizes-up-the-new-collections-for-larger-women.html
http://likes.com/relationships/why-men-love-curvy-women
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